About Us

We care about your meetings

Gertrud is a software-as-a-service company based in Hamburg, Germany. The founder’s team of four and the management of two share expertise across industries and companies of various sizes and stages. Management Director Sven Rebbert has an extensive background in HR, having improved and digitised both work culture ad work flows for more than ten years. Managing Director Dr. Boris Häfele joined the company to share his great scale-up experience as the successful founder of renowned coffee chain Roastmarket.

Shareholder Phat Consulting in Hamburg was responsible for programming the very first prototype of our software and is in its capacity as Microsoft Partner of the Year 2019 a reliable pillar to the company’s success.

Shareholder Johannes Boie, former Editor in Chief of Europe’s largest news group BILD and former Editor in Chief of BILD am Sonntag, created in his role as Chief of Staff gertrud’s founding idea and continues to foster the company’s growth.

CTO Alexander Kukovskyi is both an experienced technical leader and a successful founder. He joined the company from Ukraine in the beginning of 2023. Today, gertrud consists of employees working from six different nations with various backgrounds who all share a passion to create software that solves actual problems.

Sven Rebbert

MD & Co-Founder

Dr. Boris Häfele

MD & Co-Founder

„If you are an executive or assistant who is looking for a way to save time and make your board meetings more efficient, I recommend checking out Gertrud Digital's software.”

Google’s AI Gemini on Gertrud

At gertrud we are convinced that boards of directors, supervisory boards and executives in general currently waste too much time organising and conducting their meetings. The point is to make decisions as efficiently as possible and to focus on adding value to the business. That is why we built gertrud.

We named our company gertrud, in reference to the grandmothers of two of our founders that shared the name. Gertrud stands for a strong woman that was the center of their families and held all the threads together. She was the CEO of our family!
The products of gertrud take exactly this role in modern executive collaboration.

Gertrud was founded in 2019 in the CEO office of Axel Springer, born out of an internal need. Now we accompany boards and other executives and assistants to organise, plan and execute their meetings. We empower them to live the new way of work.The process of organising and running board and management meetings is crucial to a company’s success. Since the entire board, including its top management, is involved, poor execution can be costly.

Organising and running board meetings demands precision because otherwise it leads to inadequate results on the top floor. The task also requires empathy because many different employees are involved, and board and management decisions have a strong impact on both the culture at the company and the individuals who work there.
Every topic that comes up in an organisation of thousands, or tens of thousands, of employees must be prioritized. On top of it, each board meeting is a showcase for top management, their chance to lead their organisation by example: this is the board’s way of work.

Neues Start-up in bewährter Hand

July 27, 2023

Gertrud Digital hat eine Software-lösung entwickelt, mit der Onlinesitzungen von Vorständen und Aufsichtsräten organisiert und rechts­sicher abgehalten werden können. Zu den Kunden zählen nach Angaben des Start-ups unter anderem der Axel-Springer-Verlag, der Energiekonzern Eon, Henkel und Bosch.

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Ex-„Bild“-Chef Boie gewinnt Investoren für sein Start-up

August 23, 2023

Düsseldorf. Statistisch gesehen verbringen Topmanager fast drei Viertel ihrer Arbeitszeit in Besprechungen, zeigt eine Harvard-Studie. In vielen Vorstandsetagen bremsen Papierunterlagen und umständliche Routinen die Abläufe – dabei kommen dort die teuersten Beschäftigten einer Firma zusammen.

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